TESCO Metering Expands Industry Reach Through Influencer Marketing Campaigns

TESCO Metering is expanding the way it connects with electrical and utility professionals through influencer marketing campaigns focused on product education, real world demonstrations, and industry awareness.

BRISTOL, Pa. — TESCO Metering is expanding the way it connects with electrical and utility professionals through influencer marketing campaigns focused on product education, real world demonstrations, and industry awareness.

By partnering with established electrical content creators, TESCO has introduced its products to engaged audiences across Instagram, TikTok, and YouTube. These partnerships combine TESCO’s more than 120 years of electric utility industry experience with creators who have built communities around electrical education, tools, and the trades.

TESCO has worked with a growing network of electrical content creators, including Sparky Izzy, American Electrician, Karly the Electrician, and others across the electrical trades. Through these partnerships, creators have featured products such as the UtiliShelf (1063), Knopp Low Impedance Voltage Tester (K-60), Hot Socket Gap Indicator (300-2), and other TESCO tools and equipment, bringing them to audiences through authentic, hands on content.

More recently, TESCO partnered with creators to showcase the 1039-WP Safety Disconnect Device and Wireless Probe. Content featuring the product gained significant attention across social media, helping TESCO’s influencer campaign content surpass one million views across Instagram, TikTok, and YouTube.

Reaching Electrical Professionals in New Ways

Influencer marketing gives TESCO another way to demonstrate products in practical, engaging formats. Creator led content allows viewers to see TESCO equipment in action, understand its intended applications, and discover products outside of traditional industry channels.

The program complements TESCO’s existing technical resources, product demonstrations, meter schools, trade shows, and industry events while expanding the company’s digital presence.

As the program continues to grow, TESCO remains focused on partnering with creators whose content aligns with the electrical and utility industries. These partnerships help showcase practical product applications, provide educational value, and introduce more professionals to TESCO’s metering, testing, safety, and utility solutions.

About TESCO Metering

Founded in 1904 and headquartered in Bristol, Pennsylvania, TESCO Metering provides electric utility metering equipment, meter testing solutions, field testing equipment, safety products, AMI technologies, and custom engineered utility systems. For more than 120 years, TESCO has supported electric utilities and industry professionals with equipment, technical expertise, education, and solutions designed for the evolving electric utility industry.

Reliable Results. Every Meter. Every Time.

@Sparky_Izzy

Instagram

Knopp K-3 Phase Sequence Indicator

Knopp Temporary Power Outlet

Cat.205 Jumpers, Cat.277 Socket Jumper Cover, Cat.275/276 Blank-Outs

A closer look at the TESCO 1039-WP Safety Disconnect Device

Ultra lightweight, field ready, and packing true three phase testing – TESCO T3 Turbo

No full socket replacements or extended customer outages required – TESCO Hot Socket Repair Kit

TikTok

https://www.tiktok.com/t/ZP8TEe6YC/

https://www.tiktok.com/t/ZP8TES5fT/