We are seeking a dynamic Marketing Coordinator to join our marketing team. Reporting directly to the Director of Marketing, this role requires close collaboration with the sales, service, and product development teams. As a Marketing Coordinator, you will be responsible for a variety of marketing initiatives, managing projects and processes to guarantee that our website, collateral, and all communications consistently and accurately represent our brand. This position demands a proactive approach, with a focus on driving value propositions and brand consistency and engagement across all platforms.

Key Job Responsibilities:

• Develop marketing materials, including brochures, data sheets, white papers, product manuals, and more.
• Manage content creation and updates for the corporate website, utilizing WordPress (strong proficiency preferred).
• Oversee corporate social media accounts to enhance engagement and brand visibility.
• Produce video content, including product overviews and operational instructions.
• Utilize marketing automation systems to create and manage marketing campaigns.
• Provide materials and training for product positioning to sales and service teams.
• Create standardized sales scripts, presentations, and proposals.
• Implement marketing campaigns and advertisements, analyzing their effectiveness.
• Equip channel partners with sales training materials, collateral, and best practices.
• Coordinate logistics and support for trade shows, conferences, and company-sponsored events.
• Develop and implement lead generation strategies, defining objectives, targets, and metrics.
• Collaborate with customers to produce case studies, testimonials, and reference materials.
• Conduct competitive market analysis and maintain current competitive intelligence.
• Capture high-quality product and event photographs.
• Assist in the creation and distribution of marketing collateral such as brochures, presentations, case studies, and product documentation.
• Assist Human Resources with the organization and execution of internal company events.
• Contribute to the development of comprehensive analytics, including marketing performance, customer insights, and market analysis, to track and enhance business impact.
• Maintain brand consistency across all marketing materials and communications.
• Perform other duties as assigned.

Position Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• At least 5 years of experience in a B2B marketing role.
• Comprehensive understanding of marketing, sales, and business operations.
• Excellent project management, leadership, and team support capabilities.
• Proven ability to build relationships with senior-level executives.
• Exceptional written and verbal communication skills.
• Strong business acumen with solid analytical and problem-solving abilities.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint).
• Willingness to travel up to 10% as needed.

What you will get:

• Equal Employment Opportunity
• Pay and Performance Reviews
• Quarterly Bonus Plan
• Employee Referral Program
• Full HSA medical plan vision plan, dental plan, and prescription plan
• 401(k) retirement plan
• Vacation and sick/personal days
• Nine holidays per year
• Long- and short-term disability, and term life insurance
• Tuition Assistance